Flyers are an inexpensive and effective way to promote your brand, regardless of its size. as a matter of fact, research by Direct Marketing Association shows that 48% of the flyer recipients act on the ad directly either by asking for additional information or by going to the business.
So, when you are planning on flyer printing, you need to create an effective design. Here are the tips to create an effective flyer for your next marketing campaign.
- Learn About Your Target Audience
Who are you going to target through your flyers? The more you get to know about your audience, the better your chancre to get a robust ROI for custom flyer printing. You need to find out what they like, where they like to go, and what are their preferred mode of communication. For instance, if your target audience is millennials, you have to create a call-to-action in a way that will let them use a tablet or smartphone. In case you target seniors, keep in mind that they are going to pick up the phone and call you.
- Use the Design and Layout to Stand Out
Printing companies know that without an effective design and layouts, the flyers are going to end up in the dustbin of potential customers. Avoid including too much information in the die cut flyer as it can make the flyer appear cluttered. Determine the primary pitch and ensure that is what the audience notices when they take the flyer. You have to grab the attention of the audience by making the message pop. Use bold fonts, colors, and colorful graphics to stand out. The recipients should realize the offer’s value instantly.
- Speak to the Target Audience
Before creating the flyer, you need to do research to find out your target audience. It will help in keeping your tone and message in line with the kind of customers you would like to reach out to. You might want your flyer to be unique to grab the attention of your target customers. Make sure that you are writing using their perspective. Use words, such as ‘I’, ‘we’, ‘you’, ‘your’, etc. It will make the flyer more personal.
- Focus on the Benefits
Grabbing the attention of the customers is not enough. It is crucial that you stick them around for conveying the entire message. You should ask yourself what makes your product or service a better choice than your competitors. Your brand can beat its competitor by using strong terminology, such as save, free, and guarantee.
- Add Simple Content
When you planning die cut flyer printing, you need to keep in mind that less is more. People have very less patience spans. So, you only have a few seconds to grab their attention. Hence, choose straight-to-the-point, precise content about what the product is or what are its benefits. Avoid cluttering with excessive imagery.
Check out the things you need to consider.
- Include an attractive headline. It has to be provocative and catchy written using carefully selected words.
- Use some action words to make the product offering more interesting. It is better not to use passive voice.
- Include bullet points, especially the benefits as this makes the piece easy to read.
- Offer Special Promotions and Discounts
People love good deals and special discounts. A survey has shown that almost 90% of consumers are influenced by promotions in terms of the items they are buying and the amount they are spending. Thus, by attaching a promotional offer or coupon to the custom die cut flyers,you can make the piece more interesting for your customers. Offer coupons and discounts that your potential customers will find hard to resist.
- Add a Call-to-Action
After you convey your message to your readers, tell them what you would like them to do next. Adding a call-to-action will prompt your audience to take immediate action- call now, order now, etc. You have to get them excited about what they are learning from the flyer.
- Print Them in High Quality
Another crucial element to print attractive flyers is to the final print. A high quality print is just as crucial as everything else. Using a quality flyer and glossy finish for your flyer will help in creating a great impression. The same reflects on the products and services your business is offering. To make this step easier, you have to choose a printing service that can print flyers in high quality. Run a test for making sure that all elements in the flyer are correct.
